Juicy Couture is a contemporary line of casual apparel based in Pacoima, California, founded by Gela Nash-Taylor and Pamela Skaist-Levy. Juicy is known for their terry, velour, cashmere, and fleece tracksuits, which have been made famous by the many celebrities who wear them (Cameron Diaz, Paris Hilton, Madonna, Nicole Richie, Melissa Stevens, Rachel Bilson, ect). The line is sold in upscale department stores and specialty stores, such as Saks Fifth Avenue, Bergdorf Goodman, Parisian, and Von Maur.

Juicy Couture added collections for men and children in 2002, and bathing suits and accessories for women, including shoes and jewelry (including popular charm bracelets) were added to Juicy's line in 2004. Juicy has since added perfume, socks, and diaper bags. They also sell dog accessories such as dog carriers, dog beds, leashes and collars, dog toys, dog tags, and a variety of dog clothing. They even have their own Barbie dolls which are wearing miniature Juicy outfits and carry Juicy logo shopping bags.

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