Daniella Clarke � Frankie B "How
low can you go?" someone once asked. "How low can you afford?" came
the reply. In business, as in life some prefer the high road and
some prefer the low. Frankie B owner and designer Daniella Clarke
chose the latter with her low-rise, trendsetting jeans and built a
fashion empire based ib denim and the humble butt-crack. But, while
backdoor cleavage may have been the beginning of Frankie B, it
certainly won't be its end. Married to rock guitarist Gilby Clarke,
and mother of daughter Frankie, the titular inspiration behind her
Frankie B. logo, Daniella Clarke starting cutting the waistbands off
of her jeans when she was still a teenager. Then, rock and roll
style was confined mainly to rock musicians and high-school;
students: but the trinity of "sex, drugs, and rock'n roll" has since
been amended. Fashion is the world's new addiction, and in Frankie B
Clarke has created a lifestyle collection that brings rock and roll
chic to the masses.
The original impetus for Frankie B-the mustard
seed that became a mighty corporate tree-occurred when Clarke
returned home from years on the road with her musician husband.
Taking her cue from rock-hippie style of the late 1960s and early
1970s, Clarke began working from her garage starting initially with
a line of sexy, low-slung, boot cut denim jeans named after her main
source of inspiration, daughter Frankie. Denim has always been a
passion for Daniella, who is widely credited as sparking the
low-rise craze: "I always had fantasies about what I'd like to wear
and how I'd like to fit to be, " Clarke says. "jeans make a women
feel sexy, strong, feminine, and casual" all at the same time and
are a now a staple of most women's wardrobes, not a trendy item that
becomes obsolete after a season.
"the Frankie B women is someone who likes to have
fun with her wardrobe." The designer adds, "mixing colors, style and
texture to look fresh and modern with a slight sense of history.
I've always enjoyed looking at women like Stevie Nicks, women with
strong, idiosyncratic style and seeing how they make everything
truly their own."
Click here to shop & view the entire
Frankie B Collection
